One brand. Many products. Zero confusion.

CLIENT: Vicentia
SCOPE: Master brand, sub/product brands, positioning, marketing material, product video, brand portal, stationery
STATUS: In market. Active.

THE CHALLENGE: Vicentia had something rare — a product with real traction in market. The kind of brand equity that takes years to build. The challenge wasn’t starting from scratch. It was harder than that: evolving a single-product business into a multi-product company without losing what made it work. New master brand. Existing product to carry forward. New innovative lines to sit underneath. All of it needing to feel like one cohesive thing.

Master Brand

Built the Vicentia master brand from the ground up — positioning, visual identity, tone. Strong enough to command credibility on its own, flexible enough to hold a growing product portfolio underneath it. The architecture had to work now and scale as the product range expands.

Master Brand Positioning

Vicentia needed to stand for something bigger than any single product. The positioning was built to reflect that — a brand with the authority of over 25 years of proven results and the forward momentum of a company with more to offer. Not a rebrand for its own sake. A platform built for growth. Result “Growing Sustainable Agriculture”

Sub & Product Brands

Each product brand sits clearly within the Vicentia system — distinct enough to own its category, cohesive enough that the family relationship is unmistakeable. Brand cohesion isn’t decoration. It’s commercial logic — customers buy into a portfolio when they trust the name above the product name.

Product Brand Positioning

Each product in the Vicentia portfolio has its own job to do in market. The product brand positioning defined what each one stands for, who it’s for, and how it earns its place under the master brand. Clear positioning at product level protects the master brand from dilution and gives each product a sharper edge in its own category.

Marketing Material

Collateral built across the product range — consistent in system, adapted per product. Trade-facing and end-user material that speaks to each audience without fragmenting the brand.

Product Video

Twenty-five years of Agri-fos in market is worth marking. Produced video to celebrate the milestone and frame it as the launchpad — this is where Vicentia begins, built on a product that’s already proven. Heritage isn’t baggage. It’s the brief.

Brand Portal

A centralised brand portal — the single source of truth for how the Vicentia brand is applied. Internal teams, distributors, partners. One place. No drift.

Stationery

Full stationery suite rolled out under the new master brand and product brands. The detail work that signals to a market that the business is serious about its next chapter.