The jewellery was already beautiful. Now it looks like it.

Quality jewellery deserves to be seen properly. Not on a white box. In the world.

CLIENT: The Loop Store — Jewellery for everyday wear

SCOPE: Art direction, production management, lifestyle & in-studio photography, Shopify website update

PHOTOGRAPHY: Simon Williams — swilly.online

STATUS: Delivered. Client loves it.

THE CHALLENGE: The Loop Store’s pieces were strong. The imagery wasn’t keeping up. They needed photography that could carry the brand — lifestyle work that felt real and wearable, and studio work clean enough to convert. Then they needed it actually working in their Shopify store, not just sitting in a folder.

Art Direction & Production

Two shoots. One brief: make the jewellery look like it belongs somewhere.

The lifestyle shoot placed pieces in natural environments — real light, real moments, the kind of imagery that stops a scroll because it feels lived-in rather than staged. The in-studio shoot focused on detail and clarity — clean backgrounds, considered framing, product photography that does its job without getting in the way.

Managed the full production from concept through to delivery. Shot lists, direction, post-production oversight — everything coordinated so Simon could focus on what he does best behind the lens.

Shopify Website Update

New imagery only works if it lands properly. Updated The Loop Store’s Shopify storefront to integrate the photography across product pages, hero banners, and collection layouts — so the visual upgrade translated directly into the shopping experience.theloopstore.co

The Result

“We bought Adrian onboard to rebuild our shopify store, The Loop Store,  and he absolutely delivered. Adrian bought a level of professionalism and reliability that made the whole process smooth and stress free. He understood our vision, translated it into a store we’re genuinely proud of, and bought creative ideas we hadn’t even thought of ourselves.